Firstly, automation basically refers to software or tools that take care of various marketing tasks for you by setting the bot or script to run after a certain pre-defined trigger action.
One familiar example is an email autoresponder. That's marketing automation we’re all familiar with. It sends a series of scheduled follow-up email to your audience.
In the case of Facebook automation, some of the functions available include automatically replying comments, liking posts and sending out friend requests in a group.
For example, imagine you have a Call-To-Action post. Instead of a replying every single person, you can run an automation to reply.
Or you can use automation to send personalized introduction welcome messages, and you can prioritize more time on follow-ups.
Automation is more than just a buzzword. It should play an important role in any organic marketer’s strategy.