Avoid one of the biggest digital marketing mistakes of emphasizing only your products and neglecting that all-important customer interaction.
Always ask yourself the question "What's in it for me?" from the customer's point of view. You may post impressive content, but if it doesn't connect with the customer, it does not create value for the customer.
A mistake marketers make is showing the features of the product rather than the value it brings. The customer isn't all concerned about all the amazing features of the product; instead all the customer cares about is solving their pain points.
So that is what you have to focus on. You have to align your ideal customers' pain points to your product and how your product can benefit them. If you can get that marketing message right, it'll create value and connection to your customer.