More organic reach = more traffic = more sales. Here are some organic marketing approaches on Facebook:
1) Using your Facebook profile
It's pretty normal to be checking out other people's Facebook profile to see what they do. Someone may see you in a group or commenting on a post and decides to check you out. It's free passive traffic.
First impressions are important. With that, you can optimize your Facebook profile to take advantage of that free passive traffic. Your profile photo, cover photo and bio are the important areas to pay attention to.
Your Facebook cover photo provides an opportunity to brand and market yourself and your services. Do make sure you add call to action (CTA) links in your description too!
So do make the most of it.
*Tip: It's good to change your Facebook cover photo every so often. Whenever you replace it with a new cover photo, news of this change gets published through the News Feeds of yourself and your followers. It's free publicity on newsfeeds at no cost.
2) Your Facebook Profile Post Feed/Timeline
This is your space for your content. Your content helps you build up your profile, increase your engagement and position yourself as the go-to person within your niche. If your audience can connect with your content, the better your engagement rate will be, especially when you post a call to action (CTA).
3) Using Facebook Groups
Having your own Facebook group is great for branding purposes. You can use lead magnets to collect the emails of the people who join your group. You can also send traffic using any group posts you make.
You can also get traffic from other Facebook groups. Figure out which groups your target audience is hanging out. Add value to that group through posting good content and helping people out by replying to other people's questions or commenting on other people's post.